Fashion Feature

SFMC
FMFB Q & A with SFMC founder and in the words of that dude Cirus of the Warriors "Can you dig it?"

FMFB: First things first, where did you find the banging Hawaiian honey
and is she the face of SFMC?

SFMC: Ha ha. That little “knife fighter” is Kanoe…her entire name is
actually KANOEKAPUAOKAWAIHOONUI! She is one of our new model signings for
2007. That young lady was a Christmas gift from Tony Wilson, my homie who
is Macintosh guru to the Rolling Stones.

FMFB: How did you come to the conclusion you had to bring this killer line
to the masses?

SFMC: Well, my sister Amy has a Hot Topic retail store in Scranton, PA. Every time I was home for a visit, I would invariably drop piles of loot on cool tees, etc. One afternoon I placed the items that I had intended to purchase on the counter to the shock of one of her hot little employees. She then commented that she had no idea that I was a fan of Fallout Boy (whoever that is…). The tee had no band name, no recognizable logo, but was a simplistic “rocker” design on a black tee. At that moment I had a realization that these tees were most likely being designed by folks who had never grew up in this scene, lived “loud” like me or my pals, been to a Sunday matinee show, or even have a clue who the Bad Brains were. The SFMC line was born.

FMFB: Who designed the crazy dope SFMC family crest?

SFMC: Oh, that’s one of my paintings. Glad you dig it. As our extended SFMC (dysfunctional) family grew, the need for a crest was apparent! Although that one is mine, my partner Becca is the other designer that shoots for us.

FMFB: Although the style is def NYC east coast type vibe, SFMC acronym can
easily be mistaken for San Francisco Motorcycle Club, does the line have
any representation out in the West Coast?

SFMC: SFMC does not have any formal West Coast representation. We do certainly
have a bunch of LA/SF heads championing the brand out that way. Kerry Maloney
with Key Club is a huge supporter.

FMFB: Other than direct from the website, are there any shops that carry
SFMC? Please list so people can go out and make purchase.

SFMC: Lawanna’s in Williamsburg has had it, while YRB has agreed to pick up both SFMC and the Webster Hall line (designed by SFMC for East Eleven). Other than that all other retail outlets are still in negotiations…by Spring 2007, SFMC will be available in select, lifestyle boutiques and stores in Philly, Boston, Chicago, and LA. One of my partners, Guy, is in talks to introduce the line in Israel. We also have it available at of our weekly events; Aim Low and Train Wreck…as well as our quarterly debauchery-fest; Payback. Folks can certainly always check back with the site for constant updates
of our maneuvers.

FMFB: Are there any starlets and rock stars rocking the line?

SFMC: Sure, sure. It’s been on Naima (America’s Next Top Model), Stephen Perkins
(Jane’s Addiction), Buckcherry, Gallo from Agnostic Front, Rigg from Madball has some custom pieces…as does a couple “Playmates” and a few “Pets”. The professional wrestler, Boris Naboka wears our stuff in the ring. I received a phone pic of one of those damn Olsen gals wearing a boy-beater a while back. Throw in a couple pro-skaters, pro-skydivers and BASE jumpers, a UFC fighter. And of course the true rockstars and
starlets; the NYC rock scenesters and acts.

FMFB: There are so many lines that rep for hip-hop culture but absolutely
no one line repping urban rock culture. Rock lines come and go,
Where do you see the SFMC line in five years?

SFMC: In 5 years I see SFMC doing exactly what we are doing now; Genuinely
and organically representing the rich, sexy, dark world of the NYC
underground. I’d like to think that we would be making some money by then,
as well!!!

FMFB: How long has SFMC been around?

SFMC: The management company got started in 2004/2005. The clothing line
and the current line up of family members just celebrated it’s one year
anniversary on New Year’s Eve.

FMFB: If you had the choice to have any starlet, porn star, or Rock&Roll
honey be the face of SFMC who will that be?

SFMC: Wow…I'm not sure. I would love Liz Vicious in the clothes. To tell
you the truth, I love all of our current “bulletproof” women. All of our
SFMC models legitimately rep the lifestyle that the line was spawn from.
Christine Crimescene and Pia are two very serious felonies. Not to mention
the firestorm that is Cara, Kayci, Jay, and Kanoe. They are NYC. They are
the faces of SFMC.

FMFB: In closing, where does the inspiration for the line come from?

SFMC: Our inspiration for the line was absolutely, 100% all the “dynamic”
downtown NYC bartenders, doormen, DJ’s, “Delivery services”, prostitutes,
unsigned bands, storytellers, promoters, street artists and indie models.
We pay homage to these true Saints. All these folks were the first to have
the stuff, and the guys and gals that I sincerely hope continue rocking
it.

FMFB: OK, keep rocking and much success "Can You Dig It?"

SFMC: Thanks. Live Loud.

SFMC Fashion Pictures: